July 22, 2018 3 min read

Christmas in July Is Back Big Time!

We are excited to be offering our Christmas in July Sale just like the sales we remember advertised and even took part in when we were growing up. It seems like a lot of brands don't run Christmas in July sales so much anymore. Maybe brands think people are over it but I love nostalgia and I LOVE Christmas! But how did the whole Christmas in July thing get started anyway? 

Where Did Christmas in July come from?

I was wondering exactly how the whole Christmas in July started so I looked it up. According to Wikipedia, there are multiple origins of the term Christmas in July. One origin that I found interesting {and did not know about}, was that the term, if not the exact concept, was given national attention with the release of the Hollywood movie comedy Christmas in July.

The movie was released in 1940 and was written and directed by Preston Sturges. Apparently, in the story, a man is fooled into believing he has won $25,000 in an advertising slogan contest. He buys presents for family, friends, and neighbors, and proposes marriage to his girlfriend. 

Then in the 50’s American advertisers began using Christmas in July themes in print for summertime sales. In the United States, it is more often used as a marketing tool than an actual holiday. Television stations may choose to re-run Christmas specials, and many stores have Christmas in July sales. But this year, I didn't see even one Christmas in July sale this year! So Rich and I and the C larboard crew decided to have our own Christmas in July sale on some of our most popular, cool EDC gadgets. 

3 Special Products – 3 Special Prices

We have rolled out this special savings for 3 of our favorite products:

  • The Defiance Tools B2 Folding Ebike - this is our best price ever offered on Rich and my favorite folding electric bike!
    • Besides being fun to ride, did we mention our Defiance Tools B2 electric bicycle folds in half? That's right. We designed our electric bikes to be a folding bike to make use of space. Our folding electric bikes can fit into the smallest car trunk, boat, tiny house or even your coat closet. You can carry our Defiance Tools B2 Ebike into class or a business appointment or even cruise to a party. Click the bow below to discover where your ebike might take you or someone you love. 

Defiance Tools B2 Folding Ebike

  •  Portable Karaoke Bluetooth Amplified Speaker & 2 Microphone
    • You will find so many uses for your ViaKOOL! On a recent trip to Hong Kong we found this Portable Bluetooth Amplifier with 2 Microphones. It's called the ViaKOOL Karaoke Speaker and it can do way more than the Karaoke machines you may be familiar with. The ViaKOOL is known as THE BEST Karaoke to those in the know. Click the image below to shop now with FREE shipping. 

ViaKool Karaoke

  • Defiance Tools Starter Set
    • This Defiance Tools® Starter Set was so popular for Father's Day that we decided to keep it on in our gift and gadget store for some other holidays…like Christmas in July! It's a combo of three great Defiance Tools EDC products: our popular Waxed Canvas Tool Roll, EDC Pliers – 16 Tools In 1 and EDC Utility Multi-Tool. We offer this fantastic set as a discounted price versus if you purchased all three products separately!

Defiance Tools Starter Set

So hurry and take advantage of these great prices. Just like snow in March, these prices won’t last too long…

~ Zoé

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